Terms & Jargon
- A Tweetable Quote
- A/B Testing
- Above the Fold
- Acquisition
- Affiliate Marketing
- Affiliate Marketing
- AI or Artificial Intelligence
- Algorithm
- Analytics
- AOV
- API (Application Programming Interface)
- ARPU – Avg Revenue Per Unit
- B2B
- B2C
- Big Data
- Blogging
- Bottom of Funnel
- Bounce Rate
- Brand Awareness
- Brand Identity
- Branded Content
- Buyer Persona
- Call to Action
- Campaign Objectives
- CAN-SPAM
- Case Study
- CASL
- ChatBots
- Churn Rate
- Clickthrough Rate (CTR)
- Closed-Loop Marketing
- Content
- Content Management System (CMS)
- Conversion Path
- Conversion Rate
- Cost Per Lead (CPL)
- CPO (clicks per open)
- CRO
- Cross-Channel Marketing
- Crowdsourced Content
- CSS
- CTR – Click Through Rate
- Curated Content
- Customer Acquisition Cost
- Customer Insight
- Customer Journey
- Customer Loyalty
- Dedicated IP
- Demographics
- Domain Authority
- Dynamic Content
- ebook
- eCommerce
- Editorial Calendar
- Engagement Rate
- ESP
- Evergreen Content
- Followers & Fans
- Form
- Frequency
- Friction
- Gamification
- Geo-Targeting
- Guerrilla Marketing
- Hard Bounce
- Hard Offer
- Hashtag
- High Quality Audiences
- HTML
- Impressions
- Inbound Link
- Inbound Marketing
- Influencer
- Infographics
- Javascript
- Keyword
- KPIs
- Landing Page
- Lead
- Lead Magnet
- Lead Nurturing
- Lead Scoring
- Lifecycle Stages
- Lifecycle Stages
- Lifetime Value
- List Segmentation
- Livestream
- Local Search
- Longtail Keyword
- LTV:CAC
- Machine Learning
- Marketing Automation
- Marketing Funnel
- Marketing Objective
- Marketing Qualified Lead
- Marketing Segment
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